Abstract: China is expanding the implementation model for the valuation of ecological products. The mechanism for realizing the value of ecological products in China has shifted from a reliance on on the government intervention to a diversified approach that incorporated market forces. Natural protected areas were the specific areas designated or confirmed in accordance with the laws in the national territorial space. The national spatial planning and ecological protection red lines provided institutional guarantees for the long-term protection of the ecosystem in natural protected areas. Therefore, the ecological products provided by nature protected areas were high-quality, stable, and sustainable. Studying the market paths for realizing the value of ecological products in natural protected areas is of great significance for realizing the value of ecological products. The method of empirical analysis was used to clairfying the existing market paths for realizing the value of ecological products in natural protected areas in China. The existing market paths mainly included material product transactions, tickets, franchising of scenic resources, and horizontal ecological protection compensation. The four market paths were mainly based on tickets and supplemented by other methods and had obvious flaws. The market path based on material product transactions was limited; the ticket method relied heavily on the tourism consumption market; the collection of paid usage fees in franchise was not standardized and carbon sink trading has not yet been utilized. Therefore, the property rights of ecological products in nature reserves should be clarified. The policy system should be improved so as to cultivate a trading market for ecological products in nature reserves. Indigenous people in natural protected areas should be encouraged and supported to participate in franchising. It is necessary to clarify the pricing rules for tickets based on the principle of public welfare, to improve franchising and standardize the collection of paid usage fees.