Abstract: Based on the text content on the network platform, high-frequency vocabulary mining and dimensional construction were performed on the official text and tourist text of Shanghai Qingxi Country Park using the content analysis method, from the two perspectives of the projected image on the supply side and the perceived image on the demand side. Similarities and differences between the projected image and the perceived image were compared. The results were as follows: The projected image and the perceived image had high consistency in the "ecological landscape", "unique attributes" and the "tourism activities" under the "tourism experience" dimension. The projected image focused on the comprehensive management of the park, the construction of a composite ecological system, agricultural industry operations, and development planning, and the perceived image focused on the completeness of service facilities such as playability, seasonal landscape effects, transportation, accommodation, and other services. Based on the results, suggestions were made from the four aspects of landscape level, the relationship between landscape and residents, service facilities, and multi-party governance, to provide scientific and reasonable ideas and strategies for the balance of ecological and recreational attributes of country parks.